Graphic Design Terminology - B

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Banner

A banner is a graphic image (static, animated, or rich media) that is placed on web sites as an advertisement. Banners are commonly used for brand awareness and generating sales.

Bevel

Adding a beveled effect to a graphic image gives the image a raised appearance by applying highlight colors and shadow colors to the inside and outside edges.

Bitmap Image (bmp)

A graphic image stored as a specific arrangement of screen dots, or pixels. Web graphics are bitmap images. A graphic which is defined by specifying the colors of dots or pixels which make up the picture. Also known as raster graphics. Common types of bitmap graphics are GIF, JPEG, Photoshop, PCX, TIFF, Macintosh Paint, Microsoft Paint, PNG, FAX formats, and TGA.

Bleed or Bleeding Edge

When a page or a cover design extends to and off the edge of the paper it is called a "bleed". In print design, the artwork or block of color must extend off the edge off the page. The artwork or block of color is then printed on larger-size paper. Then the printed page is trimmed to the desired size.

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